Search Engine Marketing Training Program

1. Keyword Research
1.1 Using the Google Keyword Suggestion Tool
1.2 Creating your keywords list
1.3 Categorizing your keywords
1.4 Prioritizing your keywords
1.5 Assigning your keywords

2. Onpage Search Engine Optimization
2.1 The Title Tag
2.2 The Meta Description Tag
2.3 The Keywords Meta Tag
2.4 The Heading Tags
2.5 The Alt Attribute
2.6 The Title Attribute
2.7 The Optimized URL
2.8 PageRank Distribution
2.9 Optimized Internal Site Link Structure
2.9.1 Minimizing Supplemental Pages
3.0 Writing Optimized Web Content
3.0.1 Headings
3.0.2 Paragraphs
4.0 Competitive Link Popularity Analysis
4.0.1 Analyzing link strategy of competitor websites
4.0.2 Getting links from sites that link to competitor sites
5.0 Advanced Link Building Techniques
5.0.1 Link baiting
5.0.2 Viral link building

3. Offpage Search Engine Optimization
3.1 Link Building
3.1.1 Directory Submissions
3.1.2 Forum Postings
3.1.3 Blog comments
3.1.4 Article Writing and Submission
3.1.5 Press Release Writing and Distribution
3.1.6 Reciprocal Link Program
3.1.7 Paid Directory Submissions
3.1.8 Submission to Bookmarking Site

4. SEO Exercises
4.1 Launching an Actual SEO Campaign of a Website

Off Page

Get incoming links with anchor text, mix the anchor text up

Steps

• It starts with choosing best keyword according to your site content.
  
• Optimize content of your site according to your keywords(Your content must be focused to your keywords).
  
• Optimize code of your site (Code must not consists of heavy Java Script and Junk code).
  
• Then you should make a good descriptive title and description for you web pages that consists of your major keywords.
  
• Then start building backlinks to your site with your targeted keyword as anchor text.
  
• Article submission, Directory submission, PR submission, Blogging is also important to gain good backlinks.

On Page

Regular updates (fresh unique content)

Good quality articles

Page size
site speed
google sitemap xml
w3c validation
css tables