FURLS - Friendly URLS

You need to make your urls friendly to the search engines,  your page names need to be relevant to page title and page content.

i.e  The page title  Power Tools For Sale  

 should have the html file named   power-tools-for-sale.html

The url should not be too long.

Make your files in lowercase so your url has no capitals, this is discussed more in the next step

If you are using forum software such as Invision you can get an addon calliing communityseo that will change your urls for you automatically using an .htacess file.

An unfriendly url does not help itentify the contents of the page, i.e it could be  123456.html  which is useless to search engines.

- Drop session I.D's from URLs, they create duplicate content issues and security risks.

- No more than 2-3 query parameters i.e

Bad = http://www.website.com/products.php?object=1&type=2&kind=3&node=5&arg=6
Good = http://www.website.com/products.php?iphone

- URLs should only contain relevant words

- Directory depth, try to keep your directory depth to a minimum, it wont actually affect your rankings, however, you could have pagerank flow issues (but probably wont) However shorter URLs are easier to remember.

i.e

Bad = http://www.website.com/directory/countrys/thailand/pattaya/people/car
Good = http://www.website.com/thailand/pattaya/

How does URL structure affect PageRank?