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SEO Website checklist for search engine optimisation and making your site better quality for the search engines. This guide is designed for beginners and advanced users.
index.html
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Choosing your website topic is the most important thing you can do. If your topic is too general or scatty, then your website isnt as likely to be popular.
choosing-your-website-topic.php
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Factors to consider in choosing your domain name, general rules to follow.
choosing-domain-name-to-buy.php
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What hosting should I choose for my website? There are various factors to consider, but the most important is uptime and customer service.
who-is-the-best-web-host.php
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Blocking your website from the search engines while you create you website, stops you from losing out on your google honeymoon.
use-robots-text-to-block-google.php
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I have tried to give as many tips as I can, to help you build your websites, problems free.
website-building-tips.php
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Designing and building your website header using a professional designer. Its important to make a good impression, with a header that isnt heavy in graphics.
website-header.php
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Adding pages to your website at the start, will give you an idea of how big your site will be, i usually make all the pages I think I will need, then fill them all out.
adding-your-web-pages.php
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Navigation menus are good to help users find all your pages in category order. They also serve as links to help the search engine identify and find your pages.
navigation-menu-using-different-anchor-text.php
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Adding unique content to your website will attract natural links and traffic. Users will return to your website often, if you become an authority.
adding-unique-content.php
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Embedding videos from media websites like youtube, will add useful content to your website, increase the fun factor for users and it will also make your website look more professional.
adding-videos-increase-content.php
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Word count is not that important these days, as you can rank highly with images and media. But Its important to give some content for search engines to know what your webpage is about.
checking-your-word-count.php
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spell-checker.php
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Designing your website can be done at any stage, I leave my design until after I have added the content, but i know some webmasters have to design there website first.
designing-your-website.php
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Factors to consider when choosing font size and colour. Make your font as visible as possible.
font-style-size-and-colour.php
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Creating a brand for your website will make your website look more professional, remember your brand is your reputation.
branding-your-website.php
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The page title is what you see at the top of the browser, its useful for users with lots of tabs open, make use of the titles as best you can.
relevant-page-titles.php
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The heading tags tell the search engines the title of your topic, its the second strongest factor in deciding what you rank for, amoungst lots of other factors.
heading-tags-keyword-density.php
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Page descriptions should be different on every page, make sure your page description is accurate and it is appealing, as google will use it as a snippet regulary.
page-descriptions.php
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Your meta keywords are not so important these days, but please be honest and make them relevant to the page.
meta-keywords.php
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Keyword density is an important factor of your page ranking, you should compare against your competitors to reduce the risk of messing it up.
keyword-density-tools.php
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Make all your URL's friendly, this includes using lowercase and relevant words opposed to query strings.
add-furl.php
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Convert all your image, media and html files to lowercase characters. This is for good practise and to make things simpler.
convert-file-names-to-lower-case.php
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Fix your index page canonical issues using a .htaccess file in your root folder. This code is for a linux OS, a Windows server needs different tweaking.
fix-canonical-htaccess-redirect.php
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The canonical element is used to fix duplicate contents issues. Its only designed as a last resort, as most duplicate content issues can be fixed;
canonical-element.php
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Add you contact us page, this should include a location map made as an image. It should include your address, links to your location, telephone number and email addresses.
useful-contact-us-page.php
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Adding a privacy policy will make your website more professional. You will need to make a privacy policy specific to your adsense adverts.
add-privacy-policy.php
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You may supply a service or you may be collecting data, its only fair to offer a terms of use page. This gives you an opportunity to waive liability.
terms-of-use.php
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Add a disclaimer to your website, this might just be stating your involvement in one of the companies that you discuss, or it could be disclaimer for your email collection.
add-disclaimer.php
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If you are selling products on your website or you are offering a service, you may want to list where you can ship to, shipping costs, refund policy and return policy.
returns-and-refund-policy.php
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You can make a FAQ page about questions relating to you website or topic. If you make it interesting and humourous, it may even get read. To start with you can make up questions that you think the typical user will ask.
make-your-faq.php
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Creating a link swap page may save you from getting some link swap emails, however most of them are from bots.
link-swap-page.php
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Make a links page to point towards your favourite or useful websites. If you are using xsitepro you will get more content from your links tool.
making-links-page.php
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Favicon makes your website look more professional, its also helps with branding and can make your tab stand out from other tabs.
favicon.php
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Adding pictures is the best way of making your website looking good, you can either pay to get them made or borrow them from someone.
add-pictures-increase-traffic.php
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Google images is a great place to get traffic, the more pictures you can get indexed, the more people that will go and look at your website.
indexed-google-images.php
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Accurately name all of your file names something relevant, if its a header or logo, make sure you mention that, its good to keep things tidy and easy.
image-file-names.php
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ALT tags are designed for blind users using text browsers, as google is a blind user, its useful to describe your pictures using the alt tags.
alt-tags.php
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website-accessibiity.php
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Making a website search form will make your website easier to navigate, saving your users time and keeping them on your website.
site-search-engine.php
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It is important to offer a printer friendly version to your users, this may include options to omit content.
printer-friendly.php
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404-error-page.php
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Creating a mobile version will may make it easier for mobile phone users to view your website, with xsitepro its easy.
mobile-version.php
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html-sitemap.php
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search-engine-sitemap-generator.php
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Googles snippet is very important to increase click through rate and improve your rankings on peoples personalised search.
google-snippet.html
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Adding comments is a great way of getting more content and also gives users a chance to interact with your website and have there say. This is useful for websites to get feedback, so they can improve there businesses.
adding-comments.php
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Validating your code and fixing errors may improve page loads it will also make your website more professional, giving you something to be proud of.
w3c-validation.php
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Check your browser compatibility with this tool, its important to know all users are seeing the same website.
check-browser-compatibility.php
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minimal-markup.php
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Check your DNS settings/configuration for errors and problems, not essential, but good practise for a professional website.
dns-checker.php
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Putting as much code as possible into your css file will make your code alot neater.
making-the-most-of-css-code.php
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check-css-code.php
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Checking your website speed for bottlenecks, the average user wont wait for slow page loads.
website-speed-check.php
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IBP is software that will help you analysise your website competitors, such as measuring keyword density and it will advice you how to optimise your website. The software is expensive but its worth the investment.
ibusinesspromoter-seo-tool.php
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SEO website anaylsys tool, check your website before you start linking to it. This tool is free to use.
website-seo-anaylsis.php
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This tool will give your website a general check. Check your webpage keyword density and meta tags.
meta-tag-analyser,-keyword-density-and-website-audit.html
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Use google analytics to monitor your website traffic, find the referring websites, find the keywords that being used to find your website, find what country people are visiting from.
google-analytics.php
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How you can avoid the google sandbox, you need to be prepared before you expose your website to google.
avoiding-the-sandbox.php
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Use your robots text to allow all user agents, stop the bots accessing your script folders. You can disallow google bots to stop them from crawling your website.
robots-text-allow-all.php
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Get your website reviewed by experts for free. You must bear in mind most of the forum users are inexperienced.
forums-website-reviews.php
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Learn google basics so you have a better understanding to how google works, so you are able to work along side them better.
learning-google-basics.php
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How to get google to index your website quickly and effectively, you can apply the same method to new pages.
indexing-website.php
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Blocking content from google is possible, however, I have never done it or needed to do it.
how-to-block-content-from-google.html
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Check what content you are serving to google, using a firefox plugin to change user content.
change-your-user-agent-to-google.php
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You can get automated emails when your website is down. The tool is free to use.
website-downtime-alert-emails.php
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Make your banners so that they are available to promote your website.
banners.html
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Using google webmaster tools help you deal with website errors and obtain useful information to how google is accessing your website. If you have malware you can get your site warnings removed.
google-webmaster-tools.php
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The nofollow link attribute has stopped alot of spammers, its a good way for webmasters to pass credit onto websites that they have linked to.
nofollow.php
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page-rank.php
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Natural Link building is what google is looking for, you should attract natural looking links, with various anchor texts and from various types of websites.
link-building.php
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Find where you competitors inbound links are with yahoo explorer and try to get your links on the same websites and pages.
competitor-link-analysys.php
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internal-link-building.php
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how-to-make-a-squidoo-page-for-traffic.php
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How to get more webpages indexed? You need to make your website more authoritive. Get links off decent websites.
how-to-get-more-pages-indexed.php
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blogging-for-traffic.php
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Submit your website to the small search engines with these tools, just remember to add meta keyword tags to every page before submitting. Make sure you use a valid email address.
submit-websites-to-search-engines.php
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article-submisison.php
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social-book-marking-list.php
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social-networking.php
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add-this.php
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archive.org.php
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buy-xsitepro.php
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Matt Cutts has worked for google for over 10 years, he has become the face of google. He is highly respected and runs his own blog discussing google.
matt-cutts-our-leader.php
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google-keyword-tool.php
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digital-point-forum.php
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google-webmaster-help.php
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Check to see if google has penalised your website.
website-penalty-checker.php
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Search engine optimisation frequently asked questions.
seo-faq.php
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Page rank sculpting is a thing of the past, if you try and do page rank sculpting you will loose valuable juice.
pr-sculpting.php
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dofollow-website-lists.php
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Independent reports on google news and SEO news that are related to large sites on top of the wave.
daggle-danny-sullivan.php
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You can ping search engines with this tool to alert search engines that you have added new content.
ping-search-engines.php
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edu-backlinks.php
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viral-marketing.php
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website-reviews.php
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If you can find a niche that another forum hasn't covered, then you have a better chance of making a successful forum to drive traffics to your websites.
forums-promotion.php
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Putting links to similar topics at the bottom of your pages is a good way of getting internal links and also offering the user relevant information.
link-to-related-topics-on-your-website.php
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Finding good quality high relevance directories will help you get traffic and maybe even your rankings.
quality-directory-links.php
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dofollow-forums.php
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contact-laamok.php
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google-base.php
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google-translate.php
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google-guidelines.php
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google-alerts.php
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You can add your rss feeds to plenty of sites and they will aggregate your feeds and you will get traffic and links for free.
rss-feed-feedburner.php
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feedburner.php
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Submit your website to rss feed aggregators for instant traffic and backlinks. There is a great plugin for your wordpress blog available.
submit-rss-feeds.php
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radio,-news-and-tv.php
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Adding a fun factor to your website, include links to websites that you find entertaining or funny. The whole concept between the web is linking around to things that are good and fun.
adding-fun-factor-to-your-website.html
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Good webmasters will always be checking their website bounce rates and trying to improve them. The longer a user stays on the website, the more exposure they will have to your adverts.
how-to-check-your-bounce-rate.php
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Block bad google sitelinks to help your click through rate. And to keep your website relevant.
google-sitelinks.html
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Useful SEO tools, please send us any more you have via our suggestion link.
effective-free-seo-tools.php
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seo-packages.php
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Add useful plugins to your browser to assist you in your SEO and website design.
webmaster-browser-add-ons.php
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email-collections-and-newsletters.php
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Cloak your email address to stop email harvestors and spammers adding you to their lists.
email-cloaker.php
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Creating a domain email account will help you organise your emails and keep business seperate, here are the best solutions for you.
domain-email-account.php
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directories.php
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A list of press release websites that are useful for promoting your website.
press-releases.html
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Blocking pages to prevent duplicate content can cause more problems than good. Use the canonical element at the last resort.
duplicate-content-issues.php
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A list of all the essential SEO plugins for wordpress, there are other variations, but I have tested these and they are uptodate. There are other plugins to help you improve using the script.
wordpress-essential-plugins.php
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no-follow-do-follow.php
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link-baiting.php
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back-linking.php
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Check the websites you are linking to. Are you linking to a bad neighbourhood? Does your site have spam links?
bad-neighbourhood-link-checker.php
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Keeping your website clean of dead links can reduce wasted time by your users and it will also reduce clutter.
dead-links-check.php
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Check your back links and your competitor back links to beat them! Not all backlinks will show.
back-links-checker.php
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Check your link redirects and make sure that they are all 301 redirects
link-redirect-review.html
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Yahoo site explorer will show you all the links going to a domain. You can use it on your sites or competitors sites to get the edge.
yahoo-site-explorer-finding-links.php
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what-is-search-engine-optimisation.php
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The google honeymoon should be taken advantage of, but make sure you are aware of it, to prevent you getting false hopes. You should continue with your website promotion consistently.
google-honeymoon.php
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google-vs-seo-consultants.php
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Google sidewiki gives google toolbar users the opportunity to leave comments about a website, the website owner has no control over comments left.
google-sidewiki.html
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white-hat-seo.php
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Googles search engine will flag websites for a manual review, search engines are easier to lie to than a human. Google employees have alot of tools on hand when doing a manual review.
manual-review.html
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grey-hat-seo.php
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black-hat-seo.php
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Website banners are useful for banner advertising and cross promotion. Having them made and downloadable, will increase your chances of people using your banners to link to your website.
making-your-website-banners.php
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redo-your-sitemaps.php
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Ranking reports are a great way of tracking progress, its always a good idea to check your rankings before and after you make changes.
ranking-reports.php
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regular-updates.php
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If you are taking your website offline in an emergency and you have to have your website down, you should give the search engines my recommended error.
web-site-down.php
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clean-left-over-html-files.php
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redesigning-site.php
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change-of-address.php
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check-your-redirects.html
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Setting up adsense and installing it on your site, and finding the optimum placement.
optimising-adsense.php
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Dofollow bookmarking websites lists.
dofollow-bookmarking-sites.php
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advertising-page.php
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affiliates.php
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Paypal is almost an instant sign up and ready for you to accept payments from customers, friends or sending payments.
paypal-payment-system.php
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Accept credit card and debit card payments online with worldpay. Its not easy to sign up, but its as difficult as the rest of the payment processors.
worldpay-accepting-payments-online.php
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Check your website with a heat map tool, you can improve your ad placement with your feedback.
check-your-website-heat-map.php
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help-us.php
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I live and work in the party town Pattaya, Thailand. There are hundreds of bars, restaurants, gogos and nightclubs. I do SEO and marketing,.
about-laamok.php
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Frequently asked questions for making websites, creating an effective website from basic websites. FAQ for this website checklist website.
frequently-asked-questions.php
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sitemap-page-order.html
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Adsense privacy policy generated for my website.
privacy-policy-website-checklist.net.php
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Its very tempting to cut corners or cheat with SEO. You will get caught eventually, follow my guide and stear away from black hat SEO.
shame-on-you.php
